What “free” really covers.
Free plan limits for popular Shopify apps, taken from their App Store listings and help centers. Each one links to the app's first paid tier and what makes the bill grow.
Email is free for up to 250 contacts.
Limits →Email up to 250 people.
Limits →Unlimited product and store reviews.
Limits →Beginner is free “up to 500 orders” (the listing doesn't say per month).
Limits →Up to 50 monthly orders.
Limits →No free plan is listed; the lowest plan is $25/mo.
Limits →Up to $500 in subscriptions per month.
Limits →50 subscriptions, with unlimited revenue.
Limits →Free only for development stores and stores with fewer than 25 products.
Limits →Up to 30 labels per month.
Limits →A Free plan is listed (email marketing, CRM, sign-up forms, landing pages), but the listing doesn't state its contact or send limits.
Limits →Free to install.
Limits →500 web push notifications per month.
Limits →50 review invitations per month.
Limits →Reviews are free up to 50 orders per month.
Limits →No free plan is listed.
Limits →Up to 50 orders per month.
Limits →Unlimited orders.
Limits →Know before your app bill changes.
Price hikes, shutdowns and the best alternatives, every Friday.
Updated Oct 19, 2026