FREE PLAN LIMITS / MAILCHIMP
Mailchimp free plan limits
What Mailchimp's free plan includes, where the limits are, and what you'll pay when you outgrow it.
What the free plan includes
- 01A Free plan is listed (email marketing, CRM, sign-up forms, landing pages), but the listing doesn't state its contact or send limits.↗ apps.shopify.com
Billed outside Shopify The listing says “External charges may be billed by Intuit Mailchimp separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →
Other email & SMS marketing free plans
From each app's listing. Features differ, so check what you need.
| APP | FREE PLAN | BILL GROWS WITH | SOURCE |
|---|---|---|---|
| Klaviyo | Email is free for up to 250 contacts. | Active profiles (contacts). The Email plan is $20/mo for 251–500 contacts and rises as you grow. | ↗ apps.shopify.com |
| Omnisend | Email up to 250 people. | Contacts. Standard starts at $16/mo for 500 contacts and Pro at $59/mo for 2,500, and both rise as your list grows. | ↗ apps.shopify.com |
| Shopify Messaging | Free to install. | Emails sent per month, after the first 10,000. | ↗ apps.shopify.com |
| Brevo PushOwl | 500 web push notifications per month. | Web push and email volume. Plus is $19/mo for 10k web push, and Power is $79/mo for 25k. | ↗ apps.shopify.com |
Mailchimp pricing & history → Mailchimp alternatives → Estimate your monthly cost → Omnisend vs Mailchimp · Klaviyo vs Mailchimp
Checked Oct 19, 2026 against the live listing. Vendors change plans, so confirm on the listing before you install.
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Updated Oct 19, 2026