COMPARISONS / KLAVIYO VS SHOPIFY MESSAGING

Klaviyo vs Shopify Messaging

Published pricing side by side. We don't rank them; check which plan limits fit your store.

Estimated monthly cost from listed plans: 250 contacts · 500 emails: Klaviyo $0 vs Shopify Messaging $0.

All email & SMS marketing apps →

Klaviyo

Email, SMS and WhatsApp marketing; billed by active profiles.

PLANPRICE
FreeFree to install; email free up to 250 contacts, SMS up to 150 credits
Email$20/mo for 251–500 contacts; rises with contacts
SMS$15/mo for up to 1,250 SMS/MMS credits
FREE PLAN

Email is free for up to 250 contacts.

BILL GROWS WITH

Active profiles (contacts). The Email plan is $20/mo for 251–500 contacts and rises as you grow.

Source: ↗ apps.shopify.com · checked Oct 19, 2026

Recorded changes

Klaviyo pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Klaviyo separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Shopify Messaging

Shopify's own email, SMS and WhatsApp marketing app (formerly Shopify Email).

PLANPRICE
Free to installFirst 10,000 emails/mo free; then from $1 per 1,000 emails
FREE PLAN

Free to install.

BILL GROWS WITH

Emails sent per month, after the first 10,000.

Source: ↗ apps.shopify.com · checked Oct 19, 2026

No recorded price changes or shutdowns.

Shopify Messaging pricing →   Alternatives →   Free plan limits →

Updated Oct 19, 2026